Vanity Fare are an English pop/rock group. In the summer of 1968 the band Vanity Fare was born. With their harmony vocals, melodic songs and a slightly different spelling to their name, they achieved great popularity on the British and European Pop scene when their updated version of an old Sunrays number "I Live For The Sun" hit the charts.
Flying in the face of the incoming heavier trend of the late 60's was deemed professionally dangerous at the time, and you would have been forgiven for supposing that the band would be steamrollered out of the picture. Instead the public embraced their vocal harmony style, and a string of hits followed, giving Vanity Fare a unique place in late 60's and early 70's music history.
With both "Early in the Morning" and "Hitchin' a Ride" achieving gold disc status, the group became established worldwide, particularly in the USA, where both songs became top ten hits and stayed in the charts for a total of twenty three weeks. Indeed, because of the bands association with the Hitch Hike dance craze, "Hitchin' a Ride" achieved cult status with many West Coast "hippies" fuelled by the enthusiasm of the radio DJs of the time.